4 Keys to Digital Marketing Success

by Wesley Farnam - Mar 11, 2015

Here at The Idea People, a digital marketing and web design company in Charlotte, we have been called everything from the “idea genie” to “idea manufacturers.” The question asked is how do we come up with so many great strategic ideas to solve digital marketing problems and build brand’s digital stories.

Every great idea we develop derives from four key components: instinct, drive, experience, and an always learning culture...

Instinct & Intuition

We like to be intuitive by building a comprehensive digital marketing program that goes beyond traditional SEO and social media program. We focus on making your company easy to find yet hard to ignore online. Every idea we create is custom; there is not a one size fits all approach. It’s about building each brand's unique story and applying ingenious and creative ideas to help brands stand apart in the digital space.

Drive & Determination

We might be a quirky bunch here at The Idea People, but if there is one attribute that ties us together, it is our passion. We love what we do because it allows us to be expressive and creative in a fun way while applying digital marketing tactics. We are 100% dedicated to our clients with a creative drive to see them succeed.

Age & Experience

We are deeply experienced in mobile marketing, internet marketing, inbound marketing, social media marketing, content development, software development, anything and everything under the digital marketing umbrella. By each of us having a unique background, we complement each other by collaborating to create comprehensive ideas that flourish into extraordinary results.

Always Learning Culture

Digital marketing trends are always changing; it’s a full-time job just to stay ahead of them! By being in a passionate, always learning culture, we don’t only know the current trends, we know what trends are to come. Passion is important because falling behind or even staying still can affect how your company appears online.

We want each of our customers to have a seamless experience across all platforms. That’s why we focus on responsive web design that adapts to all device and screen sizes. If your customers are using their mobile phone, tablet or desktop, their experience will be consistent. Staying ahead of these trends allows us to develop comprehensive plans and digital marketing ideas that will be effective today and into the future.

Charlotte’s Digital Marketing Leader

Each idea we generate has these four components weaved into their foundations. From coming up with ideas to implementing them, we have the tools to accomplish it all. As a digital marketing and web design company in Charlotte, The Idea People put great ideas into the foundation of every strategy that we implement.

To learn more and see how our ideas can help build your presence in the digital space, call Jay Joyce at 704-398-4437 or email jay@theideapeople.com.

Wesley Farnam
The Idea PeopleThe Idea People