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Web Trends - Push to 2015

The Idea People take you where the web is going

Our Push to 2015 is a technology initiative that we developed here at The Idea People to help prepare our clients for how business will be transacted and how your customers will be interacting with technology and the web.

Push to 2015 is our all-encompassing campaign that pulls together wired and wireless web devices, smartphones, tablets, geolocation and QR code campaigns, custom content delivery, e-commerce, personalized interactive applications, video, and your customer's social media lifestyle.

Search engines and mobile/smartphone technologies are evolving so quickly. We barely have time to adjust to one OS platform when an upgrade comes out or is automatically downloaded. iPad is revolutionizing business and linking groups of people together with cloud-based resources.

We have a security company client that purchased all 85+ security officers an individual iPad. The Idea People was hired to author and create an interactive iPad application that will replace all of their paper reporting systems. The application automatically communicates required actions and reports to company management and their clients.

The Idea People - 2015 Technology Forecast

• » Mobile and smartphones emerge as leading collaboration devices
• » iPads and tablets replace 1/3 of desktop and laptop computers
• » Content is delivered to customers based on their geographic location
• » 50% of software and data is accessed from the cloud
• » The search engines have divided their main search into smaller topic-based engines
• » Some format of QR codes or "smart bar codes" will hold multimedia, interactive order forms, product videos, and customer profile information
• » Developing and delivering custom content will emerge as the primary asset in marketing and sales
• » Social media marketing and Internet marketing will align much closer together as a migration to delivering custom content picks up speed