Trade Show Display & Booth Design

New creative ideas, building booth traffic

The Idea People trade show clients arrive at trade shows with new displays, trade show banners, marketing materials and trade show videos that generate new foot traffic.

The trade show display and booth needs to have the same branding representation as all of your other marketing and advertising materials.

Professional trade show display and booth design. Creative impact.

We coordinate and pull everything together to ensure the proper response and return for your show investment. Pre-show email campaigns, direct mail campaigns, and special website promotions. In-show professional video productions, printed and designed collateral materials, and appropriate promotional contests and programs.

Trade show trends from The Idea People

• Increased use of social media from the floor. Twitter and Facebook posts create urgency and resulting foot traffic
• Increase in green practices on the floor. Increased use of video and multimedia saves printing and trash.
• Smaller, more custom display footprints. Think quality of graphics and presentation over mammoth size.
• Reusable promotional items are being introduced like tote bags and water bottles.
• More in-booth interactive contests for higher-end prizes like iPads and digital cameras. Introduce company-branded interactive popular games like Cornhole. Think fun!
• Video is the new king at trade show displays. Video monitors replace banners and walls because of streaming content.