Internet and Web marketing & SEO
Internet marketing, also referred to as i-marketing, web marketing, online marketing, or e-marketing, is the marketing of products or services over the Internet. So why are you stressing? Let’s start first with asking just two simple questions: What is the goal of your website? And, is your website accomplishing your goal? If you can't answer these questions, your website is not truly getting results. Ouch!
Our Internet Marketing program at The Idea People will help you get the most out of your website. Though our strategic search engine optimization (SEO) and search engine advertising (SEA) services, we will improve your brand awareness and visibility over the web, drive qualified leads to your site and, most importantly, help your website increase revenue opportunities for your sales process.
Successful search engine optimization and advertising can:
- Increase your market visibility
- Increase and expand your market share
- Increase your targeted customer traffic
- Increase your qualified leads and conversions ratios
- Increase your areas of influence
- Increase your bottom line!
What is Search Engine Optimization (SEO)?
Search engine optimization improves your website’s rankings in search engines. By choosing and embedding targeted keywords and keyword phrases throughout your site’s pages and “behind-the-scenes” code, our proven method results in higher visibility to people who are searching for the products and services that you offer. This is the organic side of SEO.
Sound complicated? Well, it is. But just as in every other part of our business, we simplify and steer you through the process of marketing your business on the Internet. See our program specifics here.
What is Search Engine Advertising (SEA)?
Search engine advertising (sometimes called Pay-per-click) is the process of planning and developing strategies for paid online placement of text ads and banner ads. There are many different options when considering search engine advertising and we help you develop an affordable budget and practical approach to driving results with your ad campaigns.
Google AdWords is the most popular destination for search engine advertising. A typical “ad” on Google looks like this:
We manage your Google AdWords, Bing, Yahoo! and other online campaigns
- Establishing your search engine account
- Keyword research per product or service category
- Establishing web visitor conversion goals
- Creating and testing ad variations
- Tracking reports and conversions
- Updating, editing, changing ads and keywords
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Wow! The Internet marketing and SEO plans that Jay and Bill at The Idea People have done for us in 2009 has really brought us tremendous! They know what they are doing, and they do it within budgets, too! Plus they are really good at explaining how our website works within Google with respect to organic and paid searches.
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- Bill Beaver, President & Owner, Bendel Corporation, Charlotte
www.bendelcorp.com