by Jay Joyce - Aug 26, 2015Everybody is digital. Digital this and digital that. “Look over here! We’re digital, too!” Anybody or any company that uses computers and electronic media to push messaging out is a digital company. But there is a difference between technology-based marketing and digital marketing, especially when you introduce the Internet of Things (IoT). “A very large […]
IoT in Charlotte – Digital Sensation or Digital Catastrophe?
by Jay Joyce - Aug 20, 2015There have been some fairly involved discussions around board rooms and our conference room about the Internet of Things here in Charlotte. “How do we adopt the IoT technologies? Where are the efficiencies? What can it do for my service-based company?” Our official IoT agency position here at The Idea People is that by the year […]
by Jay Joyce - Aug 11, 2015Search result adjustments in algorithms and displays are pretty much the norm these days from Google. “They [Google] are on a mission to build the purest, most relevant set of search results for every individual search,” said Wesley Farnam, chief digital strategist at The Idea People. “The latest Google search element to receive the ‘treatment’ is […]
by Jay Joyce - Jul 30, 2015Digital marketing companies are squawking about the virtues of video production as new information surfaces about the importance of video content. “It amazes us that ‘digital marketing companies’ are just now touting the value of mixing in video production as an equal element to content writing,” says Levi Lankford, visual marketing expert at The Idea […]
by Adam Frazier - Jul 21, 2015We recently completed work on a new responsive website for Kensington Capital Advisors, a Charlotte-based independent financial advisory firm specializing in the analysis, structuring and execution of derivative products and structured financing solutions.
by Jay Joyce - Jul 07, 2015We ask ourselves often, “where are we going next? What is the next world we can conquer? How do we grow the next generation web agency?” Without a doubt, this is where all of our experience kicks in. 21 years of experience that creates a whirlwind of forward momentum. That’s what we like. So how will we make this happen?
by Zach Claywell - Jun 30, 2015The world wide web is awash with worthless, wordy websites. Every second another blog article, think-piece or “hot take” carelessly compounds the cacophony of content. How can your brand stand out from all the online noise? Simple: relevant, engaging content.
by Zach Claywell - Jun 24, 2015The digital world is undergoing a mobile revolution. Every day more and more web traffic is generated by mobile devices. Web design used to be a relatively simple undertaking: everyone had around the same screen size and approximately the same computing capabilities.