Is Growth Hacking Good for Your Digital Marketing Effort?
by Jay Joyce - Apr 19, 2016It’s a relatively new buzzword thrown into the mix of digital marketing and it is primarily used by startups and new companies with zero to no marketing budget or experience.
by Jay Joyce - Apr 10, 2016The Idea People are developing algorithmic associations between customer behaviors, predictive analytics and projected digital channel growth to deliver a more scientific approach to marketing in the digital space.
Video Marketing: The Best Way to Capture the Zero Moment of Truth
by Bill McCown - Mar 04, 2016No, “Zero Moment of Truth” isn’t the name of the next James Bond film; it’s Google’s term for the point in the buying cycle that a consumer researches a product prior to purchasing it. After gaining awareness of a product, this is the most important step for the seller to capitalize on. How Can Marketers […]
The Beginner’s Guide to Apple App Store Optimization (ASO)
by Bill McCown - Feb 11, 2016A of mid-Joly, 2015, there are over 1.5 million apps in Apple’s app store. With so much competition in the mobile app marketplace, how can you be sure your application is found? “Successful app store optimization shares some techniques with a good inbound marketing search engine optimization strategy,” said Wesley Farnham, Chief Digital Strategist for […]
by Bill McCown - Feb 04, 2016A commonly held misconception about WordPress is that it isn’t secure and is more easily hacked than sites with other types of content management systems. This simply isn’t true. People often ask “if WordPress is safe, why do we hear about so many problems?” This is simply because WordPress is wildly popular. In fact, it […]