The Beginner’s Guide to Apple App Store Optimization (ASO)
by Levi Lankford - Feb 11, 2016A of mid-Joly, 2015, there are over 1.5 million apps in Apple’s app store. With so much competition in the mobile app marketplace, how can you be sure your application is found? “Successful app store optimization shares some techniques with a good inbound marketing search engine optimization strategy,” said Wesley Farnham, Chief Digital Strategist for […]
by Levi Lankford - Feb 04, 2016A commonly held misconception about WordPress is that it isn’t secure and is more easily hacked than sites with other types of content management systems. This simply isn’t true. People often ask “if WordPress is safe, why do we hear about so many problems?” This is simply because WordPress is wildly popular. In fact, it […]
by Levi Lankford - Feb 03, 2016Whether you’re an agency, a small business trying to compete in the digital space or even an established brand, digital marketing advice always seems to contradict itself. We at The Idea People venture to say that if you read 10 articles on digital marketing, at least three of them offer the exact opposite advice. The new […]
by Levi Lankford - Jan 14, 2016The Idea People work with large to mid-size businesses to help them integrate IoT technology at a price point that is becoming more accessible for larger numbers of companies.
by Jay Joyce - Sep 10, 2015The Idea People are excited to announce that agency director Bill McCown has obtained his Certified ScrumMaster® (CSM) designation. A Certified ScrumMaster® helps project teams properly use Scrum, increasing the likelihood of the project’s overall success.