Charlotte Email Marketing Services

Custom-branded Email & Enewsletter marketing

Branded email and e-newsletter marketing campaigns are affordable, forward-thinking tools that can boost customer communication. They can be sent more often and are quicker to create than printed versions.

The Idea People work with our Email marketing and Enewsletter marketing clients to create custom email-delivered content that is highly-relative and targeted specifically to an audience. This increases impact and subsequent website traffic conversion rates!

Email marketing and Enewsletters are easy to share and forward by recipients. This is a great way to build a stronger opt-in email list. Encourage your current email recipients to forward and share the email. Even share it on your social media like Facebook, Twitter and LinkedIn. We develop our custom Email marketing and Enewsletters with social media sharing options.

Quick, inexpensive and effective.

Email marketing and Enewsletter marketing campaigns from The Idea People can help your business gain an immediate feedback and response. You can see instant results and measure activity with our robust tracking and reporting software program. You can easily track and see who is opening and reading your email messages. Also track who clicked on which links and pages. Then easily track conversions on your website from specific people.

Email marketing - professional & planned

• Know Your Audience - This is the first rule in a successful and legal Email marketing campaign. Use the email addresses of people who have opted-in on your website, people who have contacted you, current customers and business contacts, and business peers and friends.
• No Spam - whatever you do , don't use spam lists or intentionally send spam. We do not participate in spamming email campaigns at The Idea People. Original and opt-in email lists only.
• Content is King - only highly-relative content is allowed in our professional Email marketing campaigns. Make compelling offers, include links to unique landing pages, provide education, be brief and concise, use photos, and lead readers toward a conversion point.
• Professional Design - we provide custom and branded Email design pages that extend your brand image using HTML into email boxes.
• Track & Report - tracking and reporting capabilities are vital to a successful Email marketing campaign. The Idea People use professional Email tracking analytics so we can provide user reports, clicks, opens, forwards, and conversion activity on your website.
• Event Marketing - a great way to use Email marketing is for events that your company is sponsoring or participating in.
• Social Media - tie-in your social media sites with Email marketing. Use your social media sites to collect email addresses in a professional manner.