Charlotte Search engine marketing firm The Idea People grows new sales channels and pipelines for business clients by increasing online brand awareness that traditional marketing channels can't touch.

Search engine marketing services from The Idea People make it easier
for the right people to find you on the web and take action.

Pay-per-Click Search Engine Advertising

The most popular paid search engine marketing (SEM) technique is Google AdWords PPC (pay-per-click) program. This method of SEM virtually guarantees your inclusion on Page 1 ads if your keyword bid remains high and competitive enough and your ads remain highly-relevant. PPC can generate results quickly. We manage PPC campaigns, optimize landing pages, and ensure higher Ad Quality Scores.

Even when The Idea People suggest or include paid SEM techniques for your business, we do so with an overall marketing and advertising strategy. PPC programs can produce large volumes of traffic quickly, but if there is not a conversion program on your website, it is all for not. Remarketing from Google AdWords is another popular PPC strategy that allows you to reach people who previously visited your website, and match the right people with the right message. Remarketing involves a special snippet of Code that you attach to your landing pages that actually "follows" visitors around the web for 30 days. Remarketing uses Display Ads or Image Ads across the Google Display Network, instead of the usual text ads that you see on Google search results.

Local Search Engine Marketing in Charlotte

Google, Yahoo and Bing all have local search engine marketing opportunities. Google Places, Bing Local and Yahoo Local display local search results prominently at the top or side of search results. Beyond local listings, we also deploy other local search engine marketing strategies that help you increase your website ranking and visibility.

We can help encourage higher user experiences from these local sites with directions to your business, customer reviews and testimonials, videos and images, links to specific landing pages, specials and coupons, and other important information.

SEM Tools used by The Idea People

• » Keyword & keyword phrase discovery
• » Website analytic tools for measuring success and making adjustments
• » Google AdWords, Bing, Facebook, LinkedIn & Yahoo PPC programs
• » Contextual advertising for specific content-targeted websites (Google AdSense, for example)
• » The custom Infographic
• » Paid article writing and submissions
• » Paid directory submissions
• » Google Remarketing campaigns