Your business website's conversion rate is the percentage of website traffic who make a purchase, sign up for a newsletter, download a widget, or respond to a specific call to action on your website. We believe that it is really the most important statistic when it comes to analyzing the success of your business website.

Your website conversion rate is how you can really measure the hard return on investment from your Internet marketing investment.

Figuring your Website Conversion Rate (pay-per-click customers)

Number of people taking the desired call-to-action /(divided by) Number of people clicking your ad X(multiplied by) 100 = Conversion Rate Percentage

Let's say that you had 58 people download a white paper (divided by) 125 people clicking your ad (multiplied by) 100 = 46.4% conversion rate

The reason that improving your website conversion rate is so important is that you can increase your sales with the same amount of traffic just by boosting your conversion rate.

But how can we convert your website traffic visitors into prospects and sales? What tools or techniques are available to not only increase the overall traffic to your website but also increase the conversion rate?

Measuring and continually improving your website's overall conversion rate is paramount to growing your business and seeing a positive return from your Internet marketing investment.

Website traffic conversion strategies

• Professional Web Design - web design is crucial to the user experience and aides in overall website conversion rates. We keep your website fresh, updated and professionally-designed.
• Clear Calls-to-Action - we quickly guide your website traffic to clear calls-to-action on every page. Contact forms, E-Newsletters, Contests, White Paper downloads, etc.
• Previous Customer Testimonials - we urge our clients to use text and video testimonials to build credibility and trust with new website traffic.
• Provide Easy Contact Information - put your phone number and contact page link on every page to make it faster and easier for people to contact you.
• Be Highly-Relative - your landing page for a product or service should be highly-relative and contain "expert" information. Be the leader and customers will follow.
• Use Video - video content quickly builds credibility, explains features and benefits, generates excitement, and can showcase enthusiastic and genuine customer testimonials.
• Be Transparent & Honest - don't hide product or service features and benefits. Build trust and showcase your uniqueness by engaging visitors with everything you have!
• Funneling - we build navigation and link "pathways" for visitors to follow directly to our conversion points.