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Mar 9, 2013   |

5 Things the Web Can Do for Your Brand


We recently had a lively discussion with a group of Charlotte clients about the benefits of having your business on the web and we thought that it would be worthwhile to share the “outcome” of the 5 things the group felt the web can do for your business brand, beyond superior web design.

“The web has such a positive impact on business brands and everybody has an experienced or educated opinion to share,” said Jay Joyce, president of The Idea People in Charlotte.  “We have always believed that the web is such a level playing field for all business brands to compete, but you obviously need to know what to do to take advantage of the opportunities.”

5 Things the Web Can Do for Your Brand

1.  Establish a strong, positive presence for your company.  “We all agreed in our group discussion that a properly designed website, with correct content and user architecture, was the most important asset a brand in Charlotte can have,” says Joyce.TIP office front entry 5 Things the Web Can Do for Your Brand

2.  Empower customers with web tools and decision-making capabilities.  “The most successful websites, regardless of the product or service, allow customers to form and maintain relationships at their own pace and discretion,” said Doug Grubba, director of technology with The Idea People.  “This includes web technology development applications for e-commerce processes, brochure and documentation downloads, e-newsletters and alerts, and social sharing opportunities.”

3.  Separate your brand from competitors.  “Today’s marketplace for every business is overly competitive,” says Joyce.  “A business website has no limits as to the creativity, the commerce capabilities, the social interactions, and the positioning opportunities to create a brand momentum that could be leaps ahead of your closest competitors.”

4.  Be in the right place at the right time.  “Our group agreed immediately and across the board that whenever anybody wants to buy something or find out more information about a product or service, the first thing they do is turn to the web,” says Joyce.  “How many times have we heard that ‘timing’ and ‘luck’ play into the role of new sales and customer relationships?”  A strong content marketing plan, coupled with a correctly-optimized website, will help ensure that your website is ranked high enough to be in the right place at the right time.

5.  Give me a desk and mobility.  “We all loudly agreed that having a website that displayed correctly on both desktops and smartphones dramatically boosted your brand image and presence,” added Joyce.  “So much of a business’ website traffic is now being tracked through mobile and smartphone devices.”  Having a properly-formatted website to fit the screen size and the device greatly increases the opportunities for the web to benefit your brand.

The Idea People in Charlotte design business and mobile websites to accomplish all five items listed in this post.  To find out how your business brand can embrace everything that the web can do for you, please contact Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.

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