Words matter. Every word of content we create is carefully and strategically planned to deliver maximum impact. We create custom content calendars that focus on specific story lines about your brand. We use our own "3 C's of Content Strategy": Clarity, Channels and Consumption. And we do this every week. This is way beyond keyword stuffing. This is the magic of content.
Paid, Earned, Shared and Owned (PESO) Media is the hottest discovery in content marketing. Owned media includes your website, Facebook and Twitter pages and your blog. We create engaging, shareable content on all your owned media so your customers have a first-hand understanding of your brand and core messages. Owned media is your anchor to profitable content marketing.
Our team of Public Relations Society of America (PRSA) members understand the unique opportunities and challenges good PR presents. We represent your brand through thick and thin, from earning media coverage to crisis communication and everything in between. Good PR starts with telling a truthful and interactive story. Then we use relationships to share your content.
People spend more time on social media than anything else on the internet. Social media connects people with their friends and their world. We keep your message relevant with your key audiences. We make you "shareable" and "likable." Clients rely on us to keep their social streams fresh, engaging and growing. Now you can concentrate on growing your brand and business.
Video is the most engaging type of online content, especially on mobile devices. Our video experts use creative and cinematic expressions to tell your brand stories by creating custom video content. Video ties together more of our physical senses than any other medium. In some cases, it's viral. In all cases, it's shareable. Video content will give your brand personality and momentum.
In business, your reputation is everything. However in today's digital age, negative publicity can strike your business when you least expect it. We manage your brand's reputation through proactive communication with customers on social media and beyond. Transparency and immediate response to all users will build equity and good will online as you grow your brand.