With Snapchat’s recent IPO, business owners are watching the company closely to see ways to effectively engage their audiences. The most obvious choice for the social media platform is to charge businesses for reaching out to their customers through advertising and other methods. However, without the use of a formalized newsfeed, Snapchat cannot monetize on advertisements in the traditional sense.
Although this has been a question for quite some time, companies themselves are still trying to find the unique angle through which Snapchat enables them to communicate to the more than 100 million customers currently using Snapchat on a regular basis.
I believe companies can utilize customer interaction while simultaneously promoting user-generated content using geofilters for a cost-effective way to market on Snapchat.
By utilizing Snapchat’s native tools to tell a story in video format, brands are able to engage with consumers in non-intrusive, creative ways. If executed correctly, brands can increase overall awareness, develop new markets, and engage their current community. Even better, brands can promote user-generated content to drive word-of-mouth. Geofilters provide a convenient way to do just that.
While creating a geofilter to use, it is important to keep a couple things in mind.
Now that you know basic rules to follow when creating a geofilter you’re probably wondering how to utilize the feature? Although anything is fair game, we have identified a few areas in which brands have seen success.
Geofilters are becoming more popular by the day. With this new medium marketers are able to see large returns on small investments. This new medium could prove extremely beneficial for local business who need not pay for a wide area of coverage.
The Idea People offers branded geofilters as a service in our digital marketing program. Please contact TIP at 704-398-4437 or email us at firstname.lastname@example.org.