Video production services

Custom video content development tells stories

Video production services from The Idea People help showcase your company's unique stories that need to be told using the special properties and techniques of good video production. We create custom video content.

There is no need to produce a video for the sake of producing a video. It won't do you any good. We like to say that if you are going to produce only one video this year, make it a customer testimonial video. Why do we say that? A strategic customer testimonial video can steal attention from competitors because the believability and credibility factor is higher with an actual customer speaking about your company.

Custom video content development tells stories

One of our unique skills is pulling content from you and your company team members to accurately tell engaging video stories to your customers. We do not shoot "generic" video productions. Every video production that we produce is highly-relative and engaging to your target customer. Why would you want to produce a generic video? Generic video equals generic results.

Search engines index video. Video can increase your organic search engine ratings and rankings.
Video search engine optimization is key.

Trade show video production

Trade show videos can steal audience from competitor's booths and bring their eyes and ears into your booth environment. Use new products and service techniques to showcase in your trade show videos. The Idea People can generate excitement, interest, and motivate foot traffic to your booth with a really good trade show video.

Employee training video production

Employee training and process video production is another efficient use of video production. Do you have multiple office locations? Do you have a new product that needs to be introduced to employees and customers? Video production is a great tool to train employees and introduce processes that need to be replicated across multiple audiences.

Customer testimonial video production

Nothing your PR department can dream up is as effective as the real thing - your customers saying on camera why they love you, and why they see you as the tops! And all it takes is a handful of customers to generate this effect in a testimonial video.

Types of video production we offer

• Product/service marketing videos
• Trade show videos
• Employee training videos
• Custom video content
• Press release and CEO message videos
• Event coverage videos
• Customer testimonial videos