Marketing Trends for 2015

by Wesley Farnam - Dec 04, 2014

Web design is a critical component in effective marketing and lead generation. "Today’s websites are designed for a mobile world – one that emphasizes video content and blocks of content designed to captivate  and convert visitors," said Jay Joyce, president of The Idea People. "Likewise, B2B marketing has experienced a seismic shift in both strategy and execution — focused on attracting and engaging target audiences with specific interests and habits."

As we move into 2015, there will be many new trends (and a few fads) that will make their presence known. We've developed a list of marketing trends to look for in the year ahead; trends that will have a big impact on your business:

1) Mobile First Marketing: 60% of the U.S. adult population owns a smartphone, and nearly half own a tablet. Mobile devices are the first screen of choice to check email, browse the web, conduct research and communicate. As a result, the need for mobile-friendly websites has become essential. Responsive design utilizes coding that changes the layout and content displayed depending on your device. Of course, responsive web design has been an increasing trend since 2012, but for 2015, it is a requirement for competent and competitive web design.

2) Video Engagement: Videos are authentic, engaging, and great for mobile users. YouTube is No. 2 in search engines, and 40 percent of YouTube's traffic comes from mobile devices! Video content provides an opportunity to engage visitors, allowing them a fast platform to be informed and entertained.

3) Targeting / Personalization: Targeting is all about drawing from data and analytics to better understand your target audience and respond with messaging and content that is personalized to their specific needs. In 2015, more comprehensive personas will be utilized to create more "micro" targeted marketing. It's all about increasing your business' relevancy and effectiveness.

4) Parallax Scrolling: Parallax scrolling is a 3D effect created when the background of a website moves at a slightly slower rate than the foreground. Parallax scrolling gives visitors a visually exciting and immersive experience, as an element of depth appears to cushion the content. Parallax scrolling allows for a customer-centric design that improves navigations and provides a rewarding and effortless content experience.

5) Minimalist Design / Card Design: In tandem with responsive design, minimalist design will become a bigger trend in 2015. Clean, simplistic designs eliminate clutter and present content elements in a concise, clear fashion. Card design layouts are highly functional and effective mechanisms for conveying rapid-fire content in concise bursts (think Pinterest). Card design layouts could be the future of web design - allowing visitors to get an immediate look at products and services in neatly organized content blocks.

Charlotte Web Design and Marketing

“Good web design usually equates to understanding where tablet and mobile technologies are trending,” says Joyce.  ”When we create strategies for tablet and mobile users, our web designers create custom user interfaces that embrace web design best practices, emerging technology offerings and content delivery and marketing goals from the client.”

To learn more about professional web design and website development for your brand, please call Jay Joyce with The Idea People at 704-398-4437 or email jay@theideapeople.com.  We can design a custom web and mobile strategy to take you through 2014 and be in the right web channels at the right time.

Wesley Farnam
The Idea PeopleThe Idea People