As you all are already familiar, the WWW is a never ending, shape-shifting kaleidoscope transitioning from one concept to another in a moment's notice. The only true way to keep up with the landscape is to think months in advance. The more accurate your predictions, the better your advantage.
In an attempt to pay it forward, I’ve decided to share my 2017 predictions with you. Read on to look into my crystal ball and analyze for yourself my analysis of the industry’s trajectory, for better or for worse.
Unfortunately, I am not including my strategy to navigate this somewhat volatile landscape.
Mirror Mirror on the Wall…What Trends Will Dominate Internet Overall
- With the increased adoption of mobile devices within the populations of Asia and Africa, we are going to take our first prediction one step further and predict a complete transition away from desktop versions altogether. At The Idea People, we have noticed just how well simple, user-friendly designs (aka mobile-first) meet various business objectives. As a result of the benefits of said designs, there will be a total shift away from desktop versions altogether. It may be a stretch to say Responsive Web Design will totally be a thing of the past, however, it is a safe bet to say the need will become minimal if not obsolete.
- Progressive Web Applications will outshine native applications. Finally. With web technology quickly skyrocketing, the benefits gained from going native are slowly diminishing. Why pay the ridiculous surcharges to Apple for an application you can create via the web? I sure don’t want to dip into my profit margins. Now, I can still enjoy native only benefits:Simple URL development, discovery and installation
- A home screen icon
- Few device resources required
- Fast-launching with a custom splash screen
- Snappy sand-box execution
- Local and cloud-based storage with synchronization
- Offline functionality
- Internet Explorer will disappear. Okay, this is more of a prayer than a certainty, but with the release of Edge and the significant adoption of Chrome, I anticipate, nay hope, the age old browser will vanish within the year, as is I’m sure every digital agency is.
- With the rising awareness of security vulnerabilities and overall lack of privacy, I anticipate encryption technology will become as commonplace as a smartphone. Once reserved for James Bond and the Fortune 500, encryption will become the norm protecting everyone who uses a browser. 2-step authentication, password management tools such as LastPass, and encrypted cloud storage will all be widely used. Although some argue they have nothing to hide, showing all your cards to everyone playing the game of life is not a solid strategy. Even I was skeptical of using encryption services to store all of my passwords, however, as more and more technology required password protection, I finally gave in. Wouldn’t want someone to hack my electric toothbrush after all.
I hope you’ll take note of these predictions and begin to develop a pivotal strategy of your own. After all, 2017 is going to be one heck of a ride. Regardless of what happens, we can all rest assured knowing that with a new year, new change will surely come.
If you feel your digital marketing efforts could use an upgrade, our in-house professionals can handle any website design or digital campaign you may need, in addition to content marketing, social advertising and content optimization. For more information, please reach us at 704-398-4437 or email us at email@example.com.