by Jay Joyce, President/Chief Digital Officer - Aug 10, 2017Google has many technology products out there, and for marketers it can seem like the constant updates and new algorithms are a constant battle. Well, it is. In order to succeed with modern digital marketing, you have to be prepared to constantly reinvent and remarketing your content for your audience, and that’s where Google AdWords can help.
by Jay Joyce, President/Chief Digital Officer - Jul 27, 2017Pay per click advertising is one of the best ways to boost your SEO and to increase the exposure your brand needs to get your name out there. But let’s take a step back. What is SEO? Well, it stands for “Search Engine Optimization”. Why is this so valuable? If you have a website for your service or product, you want to attract customers to your site.
How the Snap Map Could be Used for Small Businesses
by Jay Joyce, President/Chief Digital Officer - Jun 28, 2017It’s no lie, Snapchat’s new Snap Map is creepy… and scary accurate. But ignoring all the stalking and ways that people could abuse the map, it still has value for businesses. While the feature is still new, there are still some methods of marketing we think it can tap into.
by Jay Joyce, President/Chief Digital Officer - Jun 19, 2017What does storytelling have to do with marketing? Almost everything. In fact, it is story telling that crafts the message that is being put out to consumers. It’s a pretty nifty tool because it can be applied to any medium and platform, but for now we’re going to concentrate on the medium of web film.
by Jay Joyce, President/Chief Digital Officer - May 30, 2017Out with the old and in with the new – a phrase that has sculpted the world we live in. But it’s time to start defining what is ‘new’ and what is ‘old’. What if we told that you Twitter repurposed the hashtag symbol? That this ‘old’ symbol was actually transformed, not from a redesign, but from repurposed thinking?