Top 5 Digital Transformation Problems at the North Pole
by Jay Joyce, President/Chief Digital Officer - Dec 11, 2018The North Pole is an organization looking to improve processes, outcomes and team member performance. A good digital transformation program will lead Santa to new economic value for his customers, team members and fans.
by Darrell Moore, Creative Direction/Partner - Nov 25, 2018If you want to charge a premium price tag, then look like a premium price tag. This phrase could not be more true as we look at what we feel are the most important 2019 web design trends for our clients.
Google’s Suite of Tools Turns Local Businesses into Lemmings
by Jay Joyce, President/Chief Digital Officer - Oct 19, 2018Google’s tools impact the world of local digital marketing forcing us to follow like a cute family of lemmings. Find out how your local marketing strategy can stay relevant with the help of these tools and why you need to embrace voice search early.
by Jay Joyce, President/Chief Digital Officer - Oct 15, 2018Businesses today have an opportunity like no other. They can market in any region they choose, even if they’re not local to that area. We share Google approved local strategies to help jump-start your local marketing plan.
by Jay Joyce, President/Chief Digital Officer - Oct 09, 2018How long is too long since you last updated the company website? One year can be long enough for the technology and security to be outdated. What about creative design trends? Is your site too pooped to pop?
by Jay Joyce, President/Chief Digital Officer - Sep 19, 2018Longtime TIP team member Darrell Moore begins his 5th year at The Idea People as a partner with the company and in charge of creative direction for all agency accounts. It’s almost unimaginable for any other 28 year old. But not this one!
Don’t Be ‘Foiled’ by Reynolds Kitchens’ Digital Marketing
by Jay Joyce, President/Chief Digital Officer - Sep 14, 2018How do you make aluminum foil shine both in real life and on social media? Reynolds Kitchens came up with a genius digital marketing strategy that proves it’s not just a kitchen product anymore.
by Jay Joyce, President/Chief Digital Officer - Aug 30, 2018Traditional target marketing by traditional demographic cells misses the boat because mothers, daughters, grandmothers and granddaughters are all shopping together. We’re using a new marketing strategy called perennial marketing to reach them all.
by Jay Joyce, President/Chief Digital Officer - Aug 23, 2018Digital marketing at a level like the Carolina Panthers takes skills and creativity that are to be admired from not only the fan level but also a peer level, as we do here at TIP. All hail the digital marketing team at the Carolina Panthers!
What Web Design & Web Development Have in Common with Craft Beer
by Jay Joyce, President/Chief Digital Officer - Aug 16, 2018This post may make more sense to you as you hoist one and dig into it because the synergies between the two business models share common cores for creativity, business flexibility and the will to remain relevant.