Our Software Application Working in COVID-19 Disruption
by Jay Joyce, President/CEO - Mar 30, 2020Preparing for disruptions of any size is a hindsight thought at this point, but there are success stories to share of organizations that prepared, and thank goodness that they did.
Digital Marketing with the Five Box Positioning Model
by Jay Joyce, President/CEO - Mar 23, 2020The perfect foundation for B2B digital marketing is the understanding of how to position your product or service with the beliefs and needs of your target audience. It works in traditional marketing, so it will work in digital marketing.
Ignoring Business Transformation: Failure to Thrive
by Jay Joyce, President/CEO - Feb 27, 2020Being labeled as “failure to thrive” from a business perspective is not a desirable label, but there are practices that can be put into play to maintain a healthy road with a successful business transformation program.
Digital Impact Through Transformational Leadership
by Jay Joyce, President/CEO - Feb 05, 2020The confusing jive and misrepresented costs of taking a company digital keeps leadership away from stepping into transformational change because of the lack of real knowledge and facts. And it is hurting thousands of really good companies. We’re out to change that conversation because every company can have digital impact with transformational leadership strategy.
by Jay Joyce, President/CEO - Jan 14, 2020We think every company should be agile and adopt agile business practices to respond to changing markets and to improve internal processes. Agile adoption will increase productivity and get products or services into the market faster.