All Hail the Agile ScrumMaster

by Jay Joyce, President/CEO - Sep 10, 2015

Bill McCown of The Idea People in Charlotte, Certified ScrumMaster.The Idea People are excited to announce that agency director Bill McCown has obtained his Certified ScrumMaster® (CSM) designation. "Bill has been studying and attending the CSM instructional courses over the past year," said Jay Joyce, president of The Idea People. "This is a natural progression for Bill's career to add this professional certification to his experience base at The Idea People. His CSM certification solidifies our solid commitment to managing large development and client projects at the senior management and ownership level." Bill's position of agency director is responsible for creative strategy, technology components and overall agency project management to performance.

What Does the ScrumMaster® Do?

A Certified ScrumMaster® helps project teams properly use Scrum, increasing the likelihood of the project's overall success. "CSMs understand Scrum values, practices, and applications and provide a level of knowledge and expertise above and beyond that of any project managers that we have had in the past," adds Joyce. "What our agency really likes about the agile Scrum process is that it promotes individuals and interactions over processes and tools. This fits perfectly with our 21-year agency philosophy of supporting and encouraging team members first."

The Scrum is a team-based approach to delivering value to our agency. "The focus on team responsibility is critical," said McCown. "Scrum is a project management framework that promotes and facilitates collaboration at both the client and agency team level. We are noticing more and more of our clients manage projects with the agile and Scrum approach."

The Scrum project management process really values:

"What we are seeing is that our team discovers more strengths and opportunities to assist and encourage other team members," says McCown. "It is absolutely the best project management methodology and the values received amplify way beyond the Scrum circle."

The Idea People practice agile project management on all client projects. Our goal is to incorporate our clients into the Scrum so they can see the bi-weekly sprints and help propel projects forward while developing a stronger total outcome.

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