Google’s Suite of Tools Turns Local Businesses into Lemmings
by Tiffani Evans, Chief Content Officer - Oct 19, 2018Google’s tools impact the world of local digital marketing forcing us to follow like a cute family of lemmings. Find out how your local marketing strategy can stay relevant with the help of these tools and why you need to embrace voice search early.
by Tiffani Evans, Chief Content Officer - Oct 15, 2018Businesses today have an opportunity like no other. They can market in any region they choose, even if they’re not local to that area. We share Google approved local strategies to help jump-start your local marketing plan.
by Jay Joyce - Oct 09, 2018How long is too long since you last updated the company website? One year can be long enough for the technology and security to be outdated. What about creative design trends? Is your site too pooped to pop?
Don’t Be ‘Foiled’ by Reynolds Kitchens’ Digital Marketing
by Kristin Nelson, Chief Digital Strategist - Sep 14, 2018How do you make aluminum foil shine both in real life and on social media? Reynolds Kitchens came up with a genius digital marketing strategy that proves it’s not just a kitchen product anymore.
by Tiffani Evans, Chief Content Officer - Aug 30, 2018Traditional target marketing by traditional demographic cells misses the boat because mothers, daughters, grandmothers and granddaughters are all shopping together. We’re using a new marketing strategy called perennial marketing to reach them all.
by Kristin Nelson, Chief Digital Strategist - Aug 23, 2018Digital marketing at a level like the Carolina Panthers takes skills and creativity that are to be admired from not only the fan level but also a peer level, as we do here at TIP. All hail the digital marketing team at the Carolina Panthers!
by Jay Joyce - May 16, 2018Marketing vision is the hardest component of professional marketing because it involves us and the client to look beyond budgets and deadlines and into a space to see what we want to be, and not how to get there.
How a Voice Search Agency Can Optimize Your Content
by Jay Joyce - May 05, 2018Voice search SEO is a local search marketing tactic that digital marketing leaders like The Idea People are using to propel local businesses and local franchises to the top of device-specific voice searches.
by Jay Joyce - Apr 20, 2018Nothing replaces solid experience from “been there and done that” when it comes to a true and honest understanding of the science behind local SEO and content optimization. It can’t be faked and it can’t be covered up.
by Jay Joyce - Apr 03, 2018The genius of modern content marketing includes story structure, correct facts, emotion and a genius that can only be found inside each one of us. Mix that with passion and creativity and you’re unstoppable as a content genius.