Digital Marketing with the Five Box Positioning Model
by Jay Joyce, President/CEO - Mar 23, 2020The perfect foundation for B2B digital marketing is the understanding of how to position your product or service with the beliefs and needs of your target audience. It works in traditional marketing, so it will work in digital marketing.
by Jay Joyce, President/CEO - Jul 24, 2019Our agency SEO optimization program has a secret sauce with pieces that are not traditional, but are certainly successful. So pull up a comfy chair and grab your JAWS movie references to enjoy this post as you learn more about our secret sauce.
by Jay Joyce, President/CEO - May 16, 2019Progressive content writing from a professional content marketing agency is a premium service that is a blend of expertise, creativity, brand transparency and distribution mastery. Read how we do this as a strategy for our clients.
Google’s Suite of Tools Turns Local Businesses into Lemmings
by Jay Joyce, President/CEO - Oct 19, 2018Google’s tools impact the world of local digital marketing forcing us to follow like a cute family of lemmings. Find out how your local marketing strategy can stay relevant with the help of these tools and why you need to embrace voice search early.
by Jay Joyce, President/CEO - Oct 15, 2018Businesses today have an opportunity like no other. They can market in any region they choose, even if they’re not local to that area. We share Google approved local strategies to help jump-start your local marketing plan.
by Jay Joyce, President/CEO - Oct 09, 2018How long is too long since you last updated the company website? One year can be long enough for the technology and security to be outdated. What about creative design trends? Is your site too pooped to pop?
by Jay Joyce, President/CEO - Aug 30, 2018Traditional target marketing by traditional demographic cells misses the boat because mothers, daughters, grandmothers and granddaughters are all shopping together. We’re using a new marketing strategy called perennial marketing to reach them all.
by Jay Joyce, President/CEO - Aug 23, 2018Digital marketing at a level like the Carolina Panthers takes skills and creativity that are to be admired from not only the fan level but also a peer level, as we do here at TIP. All hail the digital marketing team at the Carolina Panthers!
by Jay Joyce, President/CEO - May 16, 2018Marketing vision is the hardest component of professional marketing because it involves us and the client to look beyond budgets and deadlines and into a space to see what we want to be, and not how to get there.
How a Voice Search Agency Can Optimize Your Content
by Jay Joyce, President/CEO - May 05, 2018Voice search SEO is a local search marketing tactic that digital marketing leaders like The Idea People are using to propel local businesses and local franchises to the top of device-specific voice searches.