by Jay Joyce, President/Chief Digital Officer - Mar 05, 2019All companies, regardless of their size, should be an enterprise-level category leader and marketer. And until every company adopts an enterprise way of thinking about customer experiences, your competition will be stealing your customers.
Google’s Suite of Tools Turns Local Businesses into Lemmings
by Jay Joyce, President/Chief Digital Officer - Oct 19, 2018Google’s tools impact the world of local digital marketing forcing us to follow like a cute family of lemmings. Find out how your local marketing strategy can stay relevant with the help of these tools and why you need to embrace voice search early.
by Jay Joyce, President/Chief Digital Officer - Oct 15, 2018Businesses today have an opportunity like no other. They can market in any region they choose, even if they’re not local to that area. We share Google approved local strategies to help jump-start your local marketing plan.
by Jay Joyce, President/Chief Digital Officer - Oct 09, 2018How long is too long since you last updated the company website? One year can be long enough for the technology and security to be outdated. What about creative design trends? Is your site too pooped to pop?
Don’t Be ‘Foiled’ by Reynolds Kitchens’ Digital Marketing
by Jay Joyce, President/Chief Digital Officer - Sep 14, 2018How do you make aluminum foil shine both in real life and on social media? Reynolds Kitchens came up with a genius digital marketing strategy that proves it’s not just a kitchen product anymore.
by Jay Joyce, President/Chief Digital Officer - Aug 30, 2018Traditional target marketing by traditional demographic cells misses the boat because mothers, daughters, grandmothers and granddaughters are all shopping together. We’re using a new marketing strategy called perennial marketing to reach them all.
by Jay Joyce, President/Chief Digital Officer - Aug 23, 2018Digital marketing at a level like the Carolina Panthers takes skills and creativity that are to be admired from not only the fan level but also a peer level, as we do here at TIP. All hail the digital marketing team at the Carolina Panthers!
by Jay Joyce, President/Chief Digital Officer - Jul 05, 2018All businesses need to adapt their internal networks and systems so customers can connect from the website or app to their data. So your IT team and your marketing team need to work together and bring in the best web, development and marketing partner to make this happen. It takes vision and unity, plus major experience.
Growing Digital Marketing from Efficiency to Effectiveness
by Jay Joyce, President/Chief Digital Officer - Jun 14, 2018Every company likes efficiency from their marketing team and effort. But how do you transition into marketing effectiveness and how do you account for maintaining the efficiency? Sounds complicated. We’ll shed the light on the discussion.
Using Web & Digital to Create Impact in a Client’s Life
by Jay Joyce, President/Chief Digital Officer - Jun 06, 2018You can use your web and digital marketing tools to make a positive impact in your client’s life by simply looking further into their goals and by taking time to help them get what they want or need.