Don’t Be ‘Foiled’ by Reynolds Kitchens’ Digital Marketing
by Kristin Nelson, Chief Digital Strategist - Sep 14, 2018How do you make aluminum foil shine both in real life and on social media? Reynolds Kitchens came up with a genius digital marketing strategy that proves it’s not just a kitchen product anymore.
by Tiffani Evans, Chief Content Officer - Aug 30, 2018Traditional target marketing by traditional demographic cells misses the boat because mothers, daughters, grandmothers and granddaughters are all shopping together. We’re using a new marketing strategy called perennial marketing to reach them all.
by Kristin Nelson, Chief Digital Strategist - Aug 23, 2018Digital marketing at a level like the Carolina Panthers takes skills and creativity that are to be admired from not only the fan level but also a peer level, as we do here at TIP. All hail the digital marketing team at the Carolina Panthers!
by Jay Joyce - Jul 05, 2018All businesses need to adapt their internal networks and systems so customers can connect from the website or app to their data. So your IT team and your marketing team need to work together and bring in the best web, development and marketing partner to make this happen. It takes vision and unity, plus major experience.
Growing Digital Marketing from Efficiency to Effectiveness
by Jay Joyce - Jun 14, 2018Every company likes efficiency from their marketing team and effort. But how do you transition into marketing effectiveness and how do you account for maintaining the efficiency? Sounds complicated. We’ll shed the light on the discussion.
Using Web & Digital to Create Impact in a Client’s Life
by Jay Joyce - Jun 06, 2018You can use your web and digital marketing tools to make a positive impact in your client’s life by simply looking further into their goals and by taking time to help them get what they want or need.
by Jay Joyce - May 16, 2018Marketing vision is the hardest component of professional marketing because it involves us and the client to look beyond budgets and deadlines and into a space to see what we want to be, and not how to get there.
How a Voice Search Agency Can Optimize Your Content
by Jay Joyce - May 05, 2018Voice search SEO is a local search marketing tactic that digital marketing leaders like The Idea People are using to propel local businesses and local franchises to the top of device-specific voice searches.
by Jay Joyce - Apr 20, 2018Nothing replaces solid experience from “been there and done that” when it comes to a true and honest understanding of the science behind local SEO and content optimization. It can’t be faked and it can’t be covered up.
by Jay Joyce - Apr 03, 2018The genius of modern content marketing includes story structure, correct facts, emotion and a genius that can only be found inside each one of us. Mix that with passion and creativity and you’re unstoppable as a content genius.