by Jay Joyce, President/Chief Digital Officer - Mar 05, 2019All companies, regardless of their size, should be an enterprise-level category leader and marketer. And until every company adopts an enterprise way of thinking about customer experiences, your competition will be stealing your customers.
by Jay Joyce, President/Chief Digital Officer - Feb 24, 2019What if there were new tools that could help your business reinvent how you produce your widgets and get them to your customers faster and less expensive? And this made you more money and kept your customers happy. Would you then consider adopting these tools?
Business Transformation Trends to Prepare for 2020
by Jay Joyce, President/Chief Digital Officer - Jan 14, 2019You’re going to be banged over the head with the terms ‘digital transformation’ and ‘business transformation’ in 2019 in prep for 2020. This post points out a few items that you should be monitoring as you prepare for your business transformation.
by Jay Joyce, President/Chief Digital Officer - Jan 03, 2019Fighting the battles to keep customers as customers is faster and more furious with the rapid deployment of new technologies and customer expectations. We’ll share how customers are leading businesses toward more successful outcomes.
Top 5 Digital Transformation Problems at the North Pole
by Jay Joyce, President/Chief Digital Officer - Dec 11, 2018The North Pole is an organization looking to improve processes, outcomes and team member performance. A good digital transformation program will lead Santa to new economic value for his customers, team members and fans.
Growing Digital Marketing from Efficiency to Effectiveness
by Jay Joyce, President/Chief Digital Officer - Jun 14, 2018Every company likes efficiency from their marketing team and effort. But how do you transition into marketing effectiveness and how do you account for maintaining the efficiency? Sounds complicated. We’ll shed the light on the discussion.
Using Web & Digital to Create Impact in a Client’s Life
by Jay Joyce, President/Chief Digital Officer - Jun 06, 2018You can use your web and digital marketing tools to make a positive impact in your client’s life by simply looking further into their goals and by taking time to help them get what they want or need.
by Jay Joyce, President/Chief Digital Officer - Jan 19, 20182017 was the year of personalization (just look at the AR Bitmojis on Snapchat) and in 2018 we see that trend reaching to user experiences on your website.
by Jay Joyce, President/Chief Digital Officer - Jul 27, 2017Pay per click advertising is one of the best ways to boost your SEO and to increase the exposure your brand needs to get your name out there. But let’s take a step back. What is SEO? Well, it stands for “Search Engine Optimization”. Why is this so valuable? If you have a website for your service or product, you want to attract customers to your site.
How the Snap Map Could be Used for Small Businesses
by Jay Joyce, President/Chief Digital Officer - Jun 28, 2017It’s no lie, Snapchat’s new Snap Map is creepy… and scary accurate. But ignoring all the stalking and ways that people could abuse the map, it still has value for businesses. While the feature is still new, there are still some methods of marketing we think it can tap into.