Digital Marketing as the Enabler for Business Growth
by Jay Joyce, President/Chief Digital Officer - Jul 18, 2019Technology is the power source for digital marketing strategies that guide your prospects and customers on their journey toward purchases. And your digital marketing team is in charge of every touchpoint that creates a desirable customer experience to enable business growth at your company. Collaborating with your sales team creates a new “team revenue” sales model.
by Jay Joyce, President/Chief Digital Officer - Apr 23, 2019Transforming your business to automate some manual processes is a great way to begin your company’s digital transformation journey. It can be as simple as moving activities from an employee’s mind to a machine (digital).
by Jay Joyce, President/Chief Digital Officer - Mar 29, 2019Digital transformation is quickly spreading from fancy boardrooms and stock trading floors to medium and smaller sized companies needing to improve their market position, profits and customer relationships.
by Jay Joyce, President/Chief Digital Officer - Mar 05, 2019All companies, regardless of their size, should be an enterprise-level category leader and marketer. And until every company adopts an enterprise way of thinking about customer experiences, your competition will be stealing your customers.
by Jay Joyce, President/Chief Digital Officer - Feb 24, 2019What if there were new tools that could help your business reinvent how you produce your widgets and get them to your customers faster and less expensive? And this made you more money and kept your customers happy. Would you then consider adopting these tools?
Business Transformation Trends to Prepare for 2020
by Jay Joyce, President/Chief Digital Officer - Jan 14, 2019You’re going to be banged over the head with the terms ‘digital transformation’ and ‘business transformation’ in 2019 in prep for 2020. This post points out a few items that you should be monitoring as you prepare for your business transformation.
by Jay Joyce, President/Chief Digital Officer - Jan 03, 2019Fighting the battles to keep customers as customers is faster and more furious with the rapid deployment of new technologies and customer expectations. We’ll share how customers are leading businesses toward more successful outcomes.
Top 5 Digital Transformation Problems at the North Pole
by Jay Joyce, President/Chief Digital Officer - Dec 11, 2018The North Pole is an organization looking to improve processes, outcomes and team member performance. A good digital transformation program will lead Santa to new economic value for his customers, team members and fans.
Growing Digital Marketing from Efficiency to Effectiveness
by Jay Joyce, President/Chief Digital Officer - Jun 14, 2018Every company likes efficiency from their marketing team and effort. But how do you transition into marketing effectiveness and how do you account for maintaining the efficiency? Sounds complicated. We’ll shed the light on the discussion.
Using Web & Digital to Create Impact in a Client’s Life
by Jay Joyce, President/Chief Digital Officer - Jun 06, 2018You can use your web and digital marketing tools to make a positive impact in your client’s life by simply looking further into their goals and by taking time to help them get what they want or need.