Business Transformation Trends to Prepare for 2020
by Jay Joyce, President/CEO - Jan 14, 2019You’re going to be banged over the head with the terms ‘digital transformation’ and ‘business transformation’ in 2019 in prep for 2020. This post points out a few items that you should be monitoring as you prepare for your business transformation.
by Jay Joyce, President/CEO - Jan 03, 2019Fighting the battles to keep customers as customers is faster and more furious with the rapid deployment of new technologies and customer expectations. We’ll share how customers are leading businesses toward more successful outcomes.
Top 5 Digital Transformation Problems at the North Pole
by Jay Joyce, President/CEO - Dec 11, 2018The North Pole is an organization looking to improve processes, outcomes and team member performance. A good digital transformation program will lead Santa to new economic value for his customers, team members and fans.
Growing Digital Marketing from Efficiency to Effectiveness
by Jay Joyce, President/CEO - Jun 14, 2018Every company likes efficiency from their marketing team and effort. But how do you transition into marketing effectiveness and how do you account for maintaining the efficiency? Sounds complicated. We’ll shed the light on the discussion.
Using Web & Digital to Create Impact in a Client’s Life
by Jay Joyce, President/CEO - Jun 06, 2018You can use your web and digital marketing tools to make a positive impact in your client’s life by simply looking further into their goals and by taking time to help them get what they want or need.
by Jay Joyce, President/CEO - Jul 27, 2017Pay per click advertising is one of the best ways to boost your SEO and to increase the exposure your brand needs to get your name out there. But let’s take a step back. What is SEO? Well, it stands for “Search Engine Optimization”. Why is this so valuable? If you have a website for your service or product, you want to attract customers to your site.
How the Snap Map Could be Used for Small Businesses
by Jay Joyce, President/CEO - Jun 28, 2017It’s no lie, Snapchat’s new Snap Map is creepy… and scary accurate. But ignoring all the stalking and ways that people could abuse the map, it still has value for businesses. While the feature is still new, there are still some methods of marketing we think it can tap into.
by Jay Joyce, President/CEO - Jun 19, 2017What does storytelling have to do with marketing? Almost everything. In fact, it is story telling that crafts the message that is being put out to consumers. It’s a pretty nifty tool because it can be applied to any medium and platform, but for now we’re going to concentrate on the medium of web film.
by Jay Joyce, President/CEO - May 30, 2017Out with the old and in with the new – a phrase that has sculpted the world we live in. But it’s time to start defining what is ‘new’ and what is ‘old’. What if we told that you Twitter repurposed the hashtag symbol? That this ‘old’ symbol was actually transformed, not from a redesign, but from repurposed thinking?