by Jay Joyce, President/Chief Digital Officer - Oct 20, 2016As recent as three years ago, the majority of the emphasis for digital marketing was on pushing traffic toward desktop access for brand websites and digital assets.
Video Marketing: The Best Way to Capture the Zero Moment of Truth
by Bill McCown - Mar 04, 2016No, “Zero Moment of Truth” isn’t the name of the next James Bond film; it’s Google’s term for the point in the buying cycle that a consumer researches a product prior to purchasing it. After gaining awareness of a product, this is the most important step for the seller to capitalize on. How Can Marketers […]
by Jay Joyce, President/Chief Digital Officer - Jul 30, 2015Digital marketing companies are squawking about the virtues of video production as new information surfaces about the importance of video content. “It amazes us that ‘digital marketing companies’ are just now touting the value of mixing in video production as an equal element to content writing,” says Jay Joyce with The Idea People. “We don’t […]
by Jay Joyce, President/Chief Digital Officer - Jun 17, 2015We’re super excited to tell you about our latest foray into cutting-edge technology: 3D printing! We recently acquired a CubePro Duo from Cubify, and our first experiment involves a box and a troll…