Cloud computing. You've probably heard the term, but may be unsure of what it actually means. In simple terms, cloud computing means storing your files on remote servers instead of your local hard drive. "The Cloud" is really just a huge network of software and services that run on the Internet instead of your computer. Apple iCloud, Dropbox, Netflix, Amazon Cloud Drive, Flickr, Google Drive, Microsoft Office 365 and Yahoo Mail – those are all cloud services.
"In the era of cloud computing, companies will be more efficient, quickly analyzing data and experimenting with new processes," said Jay Joyce, president of The Idea People, a Charlotte Internet marketing agency. "Businesses who utilize cloud computing will see an increase in communication, collaboration and specialization among their employees."
There are many advantages to cloud computing. Music, video, photos, documents and software stored in the cloud are available on any device with an Internet connection, allowing you to access information from anywhere. The cloud lets you start an episode of Mad Men on your TV at home and finish it on your smartphone while riding the train. Mobile applications and computer software are becoming inseparable from the cloud. Many services, like iCloud and Google+, automatically backup information like photos and contacts on your device, allowing you to retrieve them in the case of a hard drive malfunction.
Amazon, Google, Apple, Microsoft and Facebook are among the biggest data center operators for consumer cloud services. Currently, there are 320 million iCloud users. Facebook users have uploaded more than 400 billion photos since the social network's inception. That's a lot of data. These companies utilize massive server farms to keep all this data available for their customers – but it's not just consumers who are taking advantage of cloud computing.
More and more businesses are ditching their internal storage systems in favor of cloud-based technologies. Below are just a few of the ways cloud computing can benefit your business:
– Reduction of Costs: Cloud servers allow for mass-scale computing power and minimize IT requirements and physical storage, providing a significant savings.
– Anytime, Anywhere: Virtual desktops allow users to access their files anytime, anywhere, using any device. Files are no longer located on a single computer.
– Ease of Collaboration: Accessing and updating files through the cloud allows everyone to work from the same master document. Administrators can even implement access and permission controls.
– Reduces Risk: The cloud adds security for its users by backing up data off-site, decreasing the potential for hackers, viruses and other cyber-security issues.
– Improves Efficiency: After migrating to the cloud, companies no longer worry about power requirements, space considerations or software updates.
As mobile usage continues to increase, cloud computing will emerge as the primary way to reach, target and deliver content and information to a customer base. You can count on our Charlotte Internet marketing agency to be at the forefront of these emerging technologies and make harness them to make our clients more successful.
To learn more about how cloud computing, Big Data and sophisticated data science can work for your business, contact Jay Joyce with The Idea People at firstname.lastname@example.org or call 704-398-4437.