Ready for Google Search “MobileGeddon?”

by Bill McCown - Apr 17, 2015

Everywhere you go, people are reading, writing, and sharing information at the speed of light. In fact, according to the Pew Research Center, 90% of American adults own a cell phone – that’s roughly 280 million people!

Mobile devices aren’t going anywhere, and the most successful companies are the ones who make themselves available to users no matter where they are. If your business isn’t visible online, your competitor certainly will be!

That’s why for businesses in today’s digital world, search engine optimization for mobile devices is more important than ever. With this in mind, Google announced that on April 21st they are changing their search algorithm to rank mobile-friendly websites and apps higher in search engine results.

This is a huge shift that will recalibrate Google page rankings for millions of websites in every language across the globe. If your company’s website isn’t mobile friendly, then it could plummet from the top of search results – and potentially hurt your bottom line. Some are calling it Google's "MobileGeddon".

What can your business do to keep up with Google’s new algorithm? How can your company adapt to the newest mobile-friendly, responsive design standards? The Idea People can help!

First, test your current website on Google’s handy Mobile-Friendly Test. If your site fails, then your brand is likely to fall from the front page once the change is made. However, if The Idea People designed your website it would already be mobile-friendly.

Google Mobile Friendly Test - The Idea People Blog


"We design all of our projects from a 'mobile first' perspective," Lead Visual Designer Darrell Moore said, "Bold graphic design, simple user interfaces and clean back-end coding are hallmarks of The Idea People’s work."

Second, now that Google’s algorithm is finally indexing mobile apps, it's imperative to optimize your app's descriptions in the iTunes App Store or Google Play store. If your company doesn't have a mobile app, then now is the perfect time for your business to consider developing one! The software developers at The Idea People have years of experience designing apps for both iPhone and Android devices. Our experienced team can take your company’s vision from concept to completion and create a unique experience for your customers.

It’s time to consider The Idea People for your mobile, web and software design to stay on the cutting edge of the digital revolution.

All of our company’s mobile web design and mobile marketing work is handled by our own employees located in our Charlotte office. To learn more about how mobile technology and mobile marketing can work for your business, contact Jay Joyce with The Idea People at or call 704-398-4437.

← Back to Blog
The Idea PeopleThe Idea People