Business Transformation Trends to Prepare for 2020
by Jay Joyce, President/CEO - Jan 14, 2019You’re going to be banged over the head with the terms ‘digital transformation’ and ‘business transformation’ in 2019 in prep for 2020. This post points out a few items that you should be monitoring as you prepare for your business transformation.
by Jay Joyce, President/CEO - Jan 03, 2019Fighting the battles to keep customers as customers is faster and more furious with the rapid deployment of new technologies and customer expectations. We’ll share how customers are leading businesses toward more successful outcomes.
Top 5 Digital Transformation Problems at the North Pole
by Jay Joyce, President/CEO - Dec 11, 2018The North Pole is an organization looking to improve processes, outcomes and team member performance. A good digital transformation program will lead Santa to new economic value for his customers, team members and fans.
by Darrell Moore, Creative Direction/Partner - Nov 25, 2018If you want to charge a premium price tag, then look like a premium price tag. This phrase could not be more true as we look at what we feel are the most important 2019 web design trends for our clients.
Google’s Suite of Tools Turns Local Businesses into Lemmings
by Jay Joyce, President/CEO - Oct 19, 2018Google’s tools impact the world of local digital marketing forcing us to follow like a cute family of lemmings. Find out how your local marketing strategy can stay relevant with the help of these tools and why you need to embrace voice search early.
by Jay Joyce, President/CEO - Oct 15, 2018Businesses today have an opportunity like no other. They can market in any region they choose, even if they’re not local to that area. We share Google approved local strategies to help jump-start your local marketing plan.
by Jay Joyce, President/CEO - Oct 09, 2018How long is too long since you last updated the company website? One year can be long enough for the technology and security to be outdated. What about creative design trends? Is your site too pooped to pop?
by Jay Joyce, President/CEO - Sep 19, 2018Longtime TIP team member Darrell Moore begins his 5th year at The Idea People as a partner with the company and in charge of creative direction for all agency accounts. It’s almost unimaginable for any other 28 year old. But not this one!
Don’t Be ‘Foiled’ by Reynolds Kitchens’ Digital Marketing
by Jay Joyce, President/CEO - Sep 14, 2018How do you make aluminum foil shine both in real life and on social media? Reynolds Kitchens came up with a genius digital marketing strategy that proves it’s not just a kitchen product anymore.
by Jay Joyce, President/CEO - Aug 30, 2018Traditional target marketing by traditional demographic cells misses the boat because mothers, daughters, grandmothers and granddaughters are all shopping together. We’re using a new marketing strategy called perennial marketing to reach them all.