Google’s Suite of Tools Turns Local Businesses into Lemmings
by Tiffani Evans, Chief Content Officer - Oct 19, 2018Google’s tools impact the world of local digital marketing forcing us to follow like a cute family of lemmings. Find out how your local marketing strategy can stay relevant with the help of these tools and why you need to embrace voice search early.
by Tiffani Evans, Chief Content Officer - Oct 15, 2018Businesses today have an opportunity like no other. They can market in any region they choose, even if they’re not local to that area. We share Google approved local strategies to help jump-start your local marketing plan.
by Jay Joyce - Oct 09, 2018How long is too long since you last updated the company website? One year can be long enough for the technology and security to be outdated. What about creative design trends? Is your site too pooped to pop?
by Jay Joyce - Sep 19, 2018Longtime TIP team member Darrell Moore begins his 5th year at The Idea People as a partner with the company and in charge of creative direction for all agency accounts. It’s almost unimaginable for any other 28 year old. But not this one!
Don’t Be ‘Foiled’ by Reynolds Kitchens’ Digital Marketing
by Kristin Nelson, Chief Digital Strategist - Sep 14, 2018How do you make aluminum foil shine both in real life and on social media? Reynolds Kitchens came up with a genius digital marketing strategy that proves it’s not just a kitchen product anymore.
by Tiffani Evans, Chief Content Officer - Aug 30, 2018Traditional target marketing by traditional demographic cells misses the boat because mothers, daughters, grandmothers and granddaughters are all shopping together. We’re using a new marketing strategy called perennial marketing to reach them all.
by Kristin Nelson, Chief Digital Strategist - Aug 23, 2018Digital marketing at a level like the Carolina Panthers takes skills and creativity that are to be admired from not only the fan level but also a peer level, as we do here at TIP. All hail the digital marketing team at the Carolina Panthers!
What Web Design & Web Development Have in Common with Craft Beer
by Jay Joyce - Aug 16, 2018This post may make more sense to you as you hoist one and dig into it because the synergies between the two business models share common cores for creativity, business flexibility and the will to remain relevant.
by Jay Joyce - Jul 27, 2018The incredible technology advancements enabling your customers to “roam” away from your sales team is funneling companies of all sizes to quickly adopt modern web platform and web technology solutions to keep pace in a tight market place. Making technology and web leaps from 2010 to 2019 is an expensive and painful norm for today’s modern manufacturing business.
by Jay Joyce - Jul 05, 2018All businesses need to adapt their internal networks and systems so customers can connect from the website or app to their data. So your IT team and your marketing team need to work together and bring in the best web, development and marketing partner to make this happen. It takes vision and unity, plus major experience.