by Jay Joyce, President/Chief Digital Officer - Sep 19, 2018Longtime TIP team member Darrell Moore begins his 5th year at The Idea People as a partner with the company and in charge of creative direction for all agency accounts. It’s almost unimaginable for any other 28 year old. But not this one!
Don’t Be ‘Foiled’ by Reynolds Kitchens’ Digital Marketing
by Jay Joyce, President/Chief Digital Officer - Sep 14, 2018How do you make aluminum foil shine both in real life and on social media? Reynolds Kitchens came up with a genius digital marketing strategy that proves it’s not just a kitchen product anymore.
by Jay Joyce, President/Chief Digital Officer - Aug 30, 2018Traditional target marketing by traditional demographic cells misses the boat because mothers, daughters, grandmothers and granddaughters are all shopping together. We’re using a new marketing strategy called perennial marketing to reach them all.
by Jay Joyce, President/Chief Digital Officer - Aug 23, 2018Digital marketing at a level like the Carolina Panthers takes skills and creativity that are to be admired from not only the fan level but also a peer level, as we do here at TIP. All hail the digital marketing team at the Carolina Panthers!
What Web Design & Web Development Have in Common with Craft Beer
by Jay Joyce, President/Chief Digital Officer - Aug 16, 2018This post may make more sense to you as you hoist one and dig into it because the synergies between the two business models share common cores for creativity, business flexibility and the will to remain relevant.
by Jay Joyce, President/Chief Digital Officer - Jul 27, 2018The incredible technology advancements enabling your customers to “roam” away from your sales team is funneling companies of all sizes to quickly adopt modern web platform and web technology solutions to keep pace in a tight market place. Making technology and web leaps from 2010 to 2019 is an expensive and painful norm for today’s modern manufacturing business.
by Jay Joyce, President/Chief Digital Officer - Jul 05, 2018All businesses need to adapt their internal networks and systems so customers can connect from the website or app to their data. So your IT team and your marketing team need to work together and bring in the best web, development and marketing partner to make this happen. It takes vision and unity, plus major experience.
by Jay Joyce, President/Chief Digital Officer - Jun 28, 2018The pendulum of customer management has swung wildly from email and phone call support that is company controlled to smartphone and instant data access that is customer controlled. And the consumerism of IT is driving it. Is your technology keeping up?
Now is the Best Time to Be in the Web & Development Business
by Jay Joyce, President/Chief Digital Officer - Jun 21, 2018Heavy lifting web development work ties your internal servers with your website, cloud hosted applications and third party business software platforms. Think Microsoft Dynamics meets AWS meets Epicor meets Salesforce at the click of a mouse. It’s what we do.
Growing Digital Marketing from Efficiency to Effectiveness
by Jay Joyce, President/Chief Digital Officer - Jun 14, 2018Every company likes efficiency from their marketing team and effort. But how do you transition into marketing effectiveness and how do you account for maintaining the efficiency? Sounds complicated. We’ll shed the light on the discussion.