Advantage Software came to The Idea People needing a new web presence, and a refocus on digital marketing. The brand was already established, with over 650 agencies around the world using their software. They wanted a new website that clearly defined their services, and to overshadow competing agency software solutions. Advantage also needed focused marketing to generate leads through the new website. Their goal was to become the top software solution for agencies of all sizes.
The brand has been successful for many years, so there was no need to change the logo. We completely redesigned their site, focusing on features and benefits that differentiated their brand from competitors. We collected testimonials from agency leaders, added a blog, and featured logos of their impressive list of partners. New features integrated into the design included a training facility with courses,and a website portal where users could interact with support and a knowledge-base of information.
We used the logo color to determine the palate for the website design. The site needed strong headlines, so we made a selection of complementary fonts and created a company style guide to keep consistency across all platforms. The Idea People designed custom icons for Advantage Software that would identify features easily, and created large pieces of artwork throughout the site to enhance the brand.
The existing website was not responsive, even though 50% of their web traffic was already mobile. Through the use of front-end technologies, we designed and developed the site for mobile devices - including tablets - and then desktop. The result was a solid framework that easily responded to any size screen. The before and after website comparison shows a huge difference between the outdated look to current UX and design.
Advantage Software wanted a customer portal so users could gain access to the latest releases and how-to guides. The customer portal also allows users to see news, communicate with the customer service team, and access instructional videos explaining the different features of the software. The Idea People developed a portal where users can register to gain access, chat with support, and access thousands of knowledge-base articles. Hundreds of instructional videos are available by purchasing various subscription plans. There are over 8,000 Advantage users enjoying the benefits of the new Advantage portal!
Through various digital marketing campaigns including organic search engine growth, PPC, remarketing, email drip marketing, custom landing pages, A/B testing, monthly e-newsletter deliveries, and social media marketing, Advantage Software has seen specifically-targeted advertising and digital agencies join their company. The Idea People also used traditional marketing such as direct mail, and premium promotional items.
The story of Advantage is as unique as their software. From the very beginning, they’ve been committed to giving customers long-term quality support. Since their humble beginning over 35 years ago, they’ve grown into a full-sized company with a 48-member team of the brightest minds in the industry. Advantage's incredible roster of experts understand agencies’ business challenges. The Idea People designed a bold, unique website to emphasis their longevity and dedication to quality.
As the agency of record for Advantage Software, The Idea People continues to work side-by-side with company leaders to drive success for their company. Since the website launch and digital marketing campaigns, Advantage Software has seen steady and consistent growth. Their strong belief in great design and digital marketing has given them 5/1 ROI.