Content Marketing Strategy
We build custom content marketing strategies. Our foundation strategy always includes content pillars and clusters to highlight brand transparency, authenticity, original work and trustworthiness.
This style of branded content builds an online relationship with customers. It speaks to your expertise and how your products and services are unique to your company's culture.
Adding value to custom content helps the audience accomplish their own goals while growing more comfortable with the story you're telling. What kind of value can we offer your customers through custom content?
An audience will appreciate content with value if you enrich their reading, researching, reviewing or purchasing experience with your brand. Parallel lifestyle stories are a great example of building value through content.
Writing content for an audience's Micro Moments is content that is "just in time" for a reader to take an action. Micro Moments are intended to immediately address a specific need from a desired audience.
We craft content to create Micro Moments when an audience is ready to "do" or "go." The most popular Micro Moments are content pieces that answer the prompts of "buy now," "call now," "chat now" or "find now." These Micro Moments work well in Google local search.
Pillars & Clusters
Visually imagine a single pillar in your mind. Now attach clusters to the pillar that are all closely related. This is content genius that drives audience engagement and earns strong search rankings.
A content pillar is a page on your website that focuses on one product or service. Then we create content clusters that are more in-depth articles or blog posts that take an audience into a research and immersive experience.