Content Marketing Strategy
We build custom content marketing strategies. Our foundation strategy always includes content pillars and clusters to highlight brand transparency, authenticity, original work and trustworthiness.
This style of branded content fosters an online relationship with customers. It speaks to your expertise and how your products and services are unique to your company's culture. Our content strategy can either be a short-term or long-term program depending upon your digital marketing program requirements.
The content marketing strategy is the blueprint for helping you grow toward successful customer journeys and eventual conversions. Plus, we can help you with keeping customers engaged with your brand once they have been through your sales funnel. Every strategy is 100% custom to your goals and plans. You'll work with our Director of Marketing and our content team to ensure collaboration from your company crosses over to our content team.
There is no generic content solution. When we began writing content for websites in 1994, there was always a mission of education, information and entertainment driving the writing. Generic content yields generic results.
Content marketing with impact is the only solution if you want to create unique online experiences with your customers and to propel them through the research, evaluation, purchase and service journey with your brand.
Our content marketing clients usually prepare about half of the content needed to reach and to energize customers through a buying journey. We take care of the other half and the strategy to put all of this custom content into a successful program.
Contact Jay Joyce at TIP at 704-398-4437 or email Jay to start the conversation on how custom content marketing can help you create successful customer journeys and turn those into sales and repeat customers.