Content Marketing Strategy
We have a graphic in our Content Studio, "Words are hard." Indeed, they can be. But the right words come from creative minds guided by the right content strategy. And strategy is the license to create those words for the right channels and places.
Content Marketing Calendars
A content calendar moves strategy onto a pre-planned platform of topics and timelines. We assure steady content stream deliveries like a finely-seasoned breadcrumb trail. Hansel and Gretel only wish they had one of our content calendars.
We developed the term 'parallel content' to serve as content that lives next to a primary content stream. For example, we write about driveway maintenance for a garage door client. Or fun summer escapes for children on behalf of an OB/GYN client.
Social consciousness content marketing aligns your brand with community organizations and local lifestyles. Brands have a responsibility to react along with their customers. This style of content makes you "shareable" and "likable."