What we are seeing with digital transformation is that customer experience (CX) is technically the foundation for the transformation. Every business wants to deliver the "Amazon Effect" and subsequent user experience to their own customer base. It sounds like that would be an easy and attainable tick on a CEO's checklist, but the depth of involvement across his/her company culture to make that happen is all of a sudden a daunting dilemma to most.
Let's remove the customer for a moment from the quest of transforming your customer experience (CX). Oh, wait. You can't! They are the biggest reason we're all here. Customers fuel the engine that runs your company. Nobody can remove the customers from the equation because they are always going to be the mathematical sum of every piece of digital transformation that you undertake.
So why does it make sense that the customer experience is the foundation for digital transformation inside any business? You probably thought that digital transformation was as easy as throwing more money at technology. [insert horrible buzzer noise] Well, that's not true transformation. That is more of a knee-jerk reaction.
Does your company mission include customer experience?
Is your physical product losing to product platforms?
There has never been a more demanding time on every business to keep up with the frenetic pace of evolving technologies and "I must have it now" customer mentality. If you haven't felt this yet, it's because you're not in touch with where your industry and customer base are heading.
Our company can help you determine the best type of digital transformation strategy and program to take. We can also help you answer the "stumbling block" questions that we posted above.
We'll uncover your opportunities, suggest a marketplace correction, institute a genius strategy and integrate the technology and know-how to give you game-changing results. Call Jay Joyce at 704-398-4437 or email firstname.lastname@example.org to schedule a private conversation about improving your business outcomes and keeping your customers as customers. Also, ask me about our internal financing arm...it probably will make digital transformation a reality for your success.