No content on the web today has the same potential of video, and few forms of content can match it in terms of immediacy. In just a few minutes, an audience can experience your brand's compelling story with the sort of up-close-and-personal impact that’s usually reserved for in-person meetings.
"Through effective video marketing, the prospective customer you have personally connected with is now likely to spend an extra two minutes on your site," said Jay Joyce, president of The Idea People. "Two minutes may seem insignificant in relation to “real-world” time, but on the internet, two minutes is not substantial – it's influential. That’s two extra minutes for you to make an invaluable impression on your customer."
When it comes to potential reach, video is peerless. YouTube receives more than one billion unique visitors every month, making it the third most trafficked site on the internet today. Behind Facebook and Google, YouTube is where users are getting the bulk of their content, whether it be sports highlights, news segments, music videos, movie trailers or how-to videos.
Video marketing must be more than just informative. The most successful video marketing projects engage while educating. It's also important to note that search engines index video content. Videos can increase your organic search engine ratings and rankings, drive more traffic to your site and increase your conversions.
The future of content marketing is video. Various studies show more than half of companies are already making use of the medium – a figure that's predicted to rise as more and more realize the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why.
Video is naturally engaging and, in an age of information overload, it's vital for small businesses to offer content that is easy to digest. If not, consumers will simply move on. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so says Forrester Research.
Here’s a look at a video we produced for Jump Shot Genie™, a training tool that makes you a better basketball shooter. The idea is simple: record your shot, upload it and professional coaches, trained by Dell Curry, a 16-year NBA basketball legend, will analyze it. To see more videos, visit the Jump Shot Genie™ website!
"Buying decisions are made when a customer is able to identify with what is being sold and who is selling it," said Joyce. "Our approach to video marketing creates a powerful connection between your business and its audience. Our creative storytellers, videographers and editors have the skills to share your message and personality in a way that the customer relates to. You don’t want just any customer; you want one that gets you."