Have you ever paused and thought to yourself that if you hadn't met a certain person in your life that your life would be totally different? What about going to a certain event or job or church? How would your life be different if you had not attended? What if you had zigged on something instead of zagged? They can be powerful, can't they?
Can you tie some people and events to your career and then to your clients and their situation? What have you done through your job performance and effort that caused a client's outlook or business to have an impact or difference? Do you believe they think about it in the way you may have? Chances are that they do. The professional work that you do in your digital agency or company [and ours here at TIP] creates impact in people and businesses.
So, how can we all set out each day to create purposeful impact through the web and digital work that we do each day on behalf of our clients? Through our experiences here at TIP with our clients, we have a collection of similar characteristics that we identified as common threads with each (designed on purpose!).
So what memories can you recall where your work made a memorable impact on a client's life? We'll give you these two big challenges for the future of web and digital work that you undertake to help you make a difference:
Challenge #1: Make your web work and digital marketing personal. Think about the people and their customers you're working for. Include them in your work. Don't be a plastic robot that exists to check tasks off a list.Challenge #2: Don't work at the bare minimum model. You'll never create anything that will impact people's lives working from the position of bare minimum. Generic work creates generic results. Add in any other cliche you want because they're all true. Dive in. Sweat. Research. Collaborate. Stay 10 minutes late. Work for your client. Give a damn. It pays off for you, your company and your client. Plus you'll actually produce work that has a positive impact on people's lives. And it has a direct reflection on your professional reputation. It will follow you.
BONUS - Without a doubt, you always receive more when you help somebody else [even a company or brand] get what they want or need.
The business economy is thriving and competition for every market is at a fever pitch. The web has leveled every playing field and muddied all waters. The need to stand out and apart is mission critical. Innovation, creativity, technology comparisons to Amazon and lightning speed access to customer data is the demand. Impact. Impact. Impact. Plus make it personal. It's no time for beginners or amateurs.
We can help your company design, develop and deliver web and marketing products with purposeful impact. We have 24+ years of experience across every platform. Please contact me at email@example.com or call 704-398-4437.