There is a certain magic that happens when a company turns the corner from "ordinary vendor" to "prized partner." It happens when a company shifts from being in business for themselves to being in business to solve problems for their clients. We've seen this magical dividing line ever since we founded our company in 1994. Vendors are easily dismissed and cast aside. Partners are invested in a client's success.
The prized partner is the most desired status that a business can have, especially in the professional services sector. It's easier to attain this level of value and trust when you shift your mission from self-serving to client-serving. And it's a great customer experience on the client's side.
Web Vendor vs. Web Partner
Being a web vendor is a relatively easy task. "Poof!" You're a web vendor. If you have a little bit of experience or you worked for a successful web agency, you are now heavily qualified to be a web vendor!
- Which side of the 80/20 rule are you on? The 80/20 rule is the big differentiator in any marketplace. And it's alive and thriving in the web and digital space! We have always operated our company to achieve 80% of our results from 20% of our effort. Not to say that we haven't been caught in client cargo nets where the opposite occurs! But we always end up peacefully divesting ourselves of those clients. They cost too much to please and they spend too little. But web "vendors" love those accounts, because they can mess the relationship up and move on to another one with zero damage on their part. Web vendors spend 80% of their time for a 20% return. They are here today and gone tomorrow. We've seen thousands of cases over 25 years. A web partner sticks by their clients for the long haul.
- Me! Me! Me! This is the calling card of the web vendor. It's all about the vendor and little about the client. Web vendors are concerned with designing or developing client projects that make themselves look good in front of their peer groups. We operate our company in a culture focused on providing real solutions for our client's problems. When we use our skillsets and expertise to solve our client's challenges, the value is exponential in their eyes. It's all about the client...never about us. And it stems from our internal agency culture. A web partner cares first about solving the client's problems.
- Zero transparency. The web vendor is the king/queen of not communicating with the client and keeping everything close to their vest. The client quickly becomes frustrated and always leaves. We built our company on trust and transparency with our client partners. Our focus with client partner projects is to provide visibility and clear communications at each phase of a project. It's hard work, but it is always the best investment in building longterm client partner relationships. Transparency and trust is a hallmark of web partners.
- Seldom deliver results. The web vendor promises and promises and always fails to deliver results. Web vendors cost the client money, time and frustration. Unfulfilled promises and missed client expectations always lead to another new "web vendor" unless the client moves to a web partner for the solutions. Our focus is on building weekly, biweekly or monthly deliverables that are tracked and communicated for the client's best interest. A web partner is focused on delivering results for their client partnerships.
- Cookie cutter solutions. Generic and cookie cutter solutions are the hallmark of the web vendor. If they can only "cut and paste" a solution in place, they would be so efficient. But that never happens the right way! Generic solutions yield generic results. We pride ourselves on only developing 100% custom solutions for web, development and marketing. If it's not custom work from a web partner, it's just junk from a web vendor.
- Work in silos. The web vendor is not collaborative. They prefer to work by themselves and communicate to the client very rarely, until it's too late. We instilled 100% collaboration into our culture and workflow at TIP. This keeps us on top of client projects and always delivers a stronger more targeted solution for our client partners. Silos = web vendors. Collaborators = web partners.
- Lowest bid and rate under-cutters. Clients have budgets. The web vendor doesn't really care how much the project is worth because they are looking for a quick fix and a fast move to something else. So the vendor mentality helps them drop prices and go in with the lowest bids. We have zero interest in that. A web partner is more expensive because we invest into the success of bringing the right solutions to your company. We absorb the risk of the project and we mitigate the risk with immense experience and deep resources. Plus we only provide 100% custom work on every project. Lowest cost = web vendors. The right cost = web partner.
Being a trusted client web partner is an investment of resources and expertise with a heavy dash of commitment to success for the client. If you are in need of an experienced web partner, please call Jay Joyce at 704-398-4437 or email Jay. We have 25 years of successful client partnerships and a desire to bring new solutions to more client challenges.